Dude, awesome! This is a contextual video game trailer name Prototype. When you visit the site, you’ll be prompted to login using your Facebook account. Then after a lengthy loading, the screen automatically play the personalized trailer using your Facebook account data.
I was surprised to see my daughter’s pic, some other personal information and a weird credit card number (i’m sure it wasn’t mine :D) attached to the trailer. But man, is this the future of social web? Brilliant then!