About me

Hello! 🙂

My name is Robin Malau. I live in San Jose, California.

This is a personal blog. None of expressed materials have any connection with my current employer, clients and any company that I work for.

Robin Malau


I started my entrepreneurial career as professional musician. My band released our first self-produced, self-distributed, self-financed album when I was 21. My entrepreneurial achievements in music industry land me honors such as Rolling Stone’s 150 best Indonesian Song Ever and Indonesia Music Award (AMI Awards) in 2004. In 2006, I was among top 10 British Council’s Young International Music Entrepreneur of the Year award and in 2014, I brought home the Young Creative Entrepreneur award. I also part of Reviewer of Mapping & Development Planning for Music Industry at Ministry of Tourism and Creative Economy of Indonesia.


My post-music professional career spent in corporate managerial positions where I lead departments in marketing, sales, operations and multimedia, at life style international companies in English speaking environment. My latest position in corporate management gave me the experience to lead 150 employees that operates 14 branches in 5 cities (2006-2008). The company own IDR 55 bio assets that generates IDR 26 bio annual sales.

I decided to end my corporate career, to find myself owning and running a one-man digital marketing consulting company, operates from home and the internet for 3 years (2008-2011). I had help build, maintain and consult 20 small business organizations’ internet presences from various industries. I manage around 40 websites that generates 250k pageviews monthly.

After all I’ve done as a creative professional, I almost feel like my heart set as a lecturer. My lecturing career started at Pelita Harapan University in 2009, where I spent 1 year to lecture Entrepreneurship, Artist Management, Business Communication, Media Planning, Grant Writing for The Arts, and The Music Industry.

I found a new home in Cerahati Digital Media from May 2011 until January 2015. I am able to continue my passion as creative professional, where I served as company’s CEO and Executive Producer for almost 4 years. On this venture, we served world class clients such as Google, General Motors and Panasonic, as well as the largest LCC carrier in Indonesia, Citilink. We managed to get $1 million annual agency billing in less than 3 years with only 11 employees.

Owning and running a digital marketing agency is nice, but it is nicer to develop my own product and work based on my passion rather than client-based projects. After trying out several times, I finally have one start-up running since the end of 2012, Musikator. We acquired more than 1 popular independent band a week and currently have global distribution deal with Spotify, Dezer, Rdio, MixRadio, Guvera and YouTube. Musikator also has incorporated in the US to deal exclusively with iTunes.

At the end of 2014, I founded another startup Konserama. A B2B creative travel agent offering an unforgettable UK music experience to Indonesian professionals. The company aim to enthral and inspire visitors through an expertly curated roster of music festivals, conferences and other music events catered to Indonesian tastes and needs.

Starting September 2015 I spend my free time lecturing. This time I lecture Entrepreneurship at Binus International University, Jakarta. I end the tenure a year later to focus on my music city strategy consulting work.

By the end of 2015, I pivoted Musikator into “Think Tank Music Agency” that aims to build new music ecosystem in Indonesia. First of many of our initiatives is Musikator Foundation. However, in June 2016, I decided to neglect Musikator and Konserama brand, and focus all my efforts with Wali Kota Musik trading name.

Update February 2018: I “pivot” Wali Kota Musik brand into my online playground dedicated to my thoughts on music urbanism.


In addition to my hands-on experience managing businesses, I finished my post-graduate study at Padjajaran University in 2005, where I was awarded Magister of Management degree (MM – an equivalent of Master degree) by thesis, majoring Entrepreneurship Management. I was the fastest graduate student in history of the university’s post-graduate business management program and graduated with 3.43 from average point 4.0.

From above experiences, I gain the following skills:

Entrepreneurship & corporate management: Start-up development, business planning, leadership, marketing management, business and inter-personal communication, retail sales operations, event management, advertising, copywriting, operations management, HR management, strategic management.

Music business: Music production, music recording, event management, artist management, music promotor, copyright management, royalty management, music sales & distribution, music publishing, music publication, digital distribution.

Web development: Project management, search engine optimization, CSS/XHTML, php, social media optimization, information architecture, content management system, internet copywriting.

Computer: Office: Apple’s Pages, Numbers & Keynote. Design: Adobe Photoshop CS 5, Adobe Illustrator CS 5, Pixelmator. Web development: Adobe Dreamweaver CS 5, Transmit FTP, Coda text editor, Screenflog, MarsEdit blog editor, WordPress content management system. Entertainment: iMovie 09, Garage Band 09, iPhoto, Adobe Soundbooth CS 5.

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Thanks for stopping by. Wishing you a good smiling day 🙂

Robin Malau